![]() ![]() ![]() Ranjit Singh, President of Boparan Holdings Ltd, said: “Fox’s Biscuits has always been an attractive brand and as one of only two major independent biscuit makers in the UK, it is a prized asset in this market. The deal, which will be completed this month, reportedly makes Ferrero Group the second largest chocolate and confectionery business in the worldwide sweet biscuit market, having made another similar acquisition in Europe earlier this year. However, 2 Sisters, which has a broad range of food-based product ranges spanning frozen poultry and pizza through to cookies, will retain a further site at Uttoxeter, from which it produces own-label biscuits for major retailers.įox’s Biscuits is regarded as one of Britain’s most widely known heritage biscuit brands, producing classic ranges including Rocky Bars, Party Rings, Crunch Creams, Crinkle Creams, Chocolatey and Viennese, as well as making own-label biscuits and selection boxes for major retail outlets. ![]() Under the terms of the move, Ferrero acquires Fox’s biscuit manufacturing sites at Batley and Kirkham, the sites which primarily produce biscuits sold under the Fox’s brand. Reports had circulated about the potential deal in recent days, with the Italian-founded confectionery firm known to have been actively seeking to expand upon its existing product portfolio. The UK-based 2 Sisters Food Group has agreed a partial sale of the company’s long-established Fox’s Biscuits business to the Ferrero Group in a deal valued at £246m, writes Neill Barston. ![]()
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